To me Modernism is the structure and the rules behind graphic design. It was developed at a time of huge change and so a new system needed to be established to fit the needs of a fast modern world and modern man. Modernism is brutal and strict, any part of the old art and typography which did not suit the needs of the modern man was discarded and ignored. Modernism aimed to bring an uncompromising age of innovation in art and design which could keep up with the lightning fast development of technology through industry.