I rarely buy these quality foods which have the really nice designed packaging, even though I admire this wonderful packaging from afar I still opt for the horrendous cheap supermarket packaging, so buying these quality sausages was a refreshing treat. And just to say these sausages were delicious! But in terms of packaging the design and attention to detail was top notch. The stock it was printed on had a nice matt finish and texture which gave a quality feel, it also had a foil embossed logo which is very rare on supermarket packaging, even branded packaging. The type used was sophisticated and subtle and well laid out. And to give a bit of colour they added the illustration in the background which pulls all the typography together. Overall it is a wonderfully sophisticated design, but what makes it stand out is its thought out physical feel, it does not just focus on the design on screen, it is thought out all the way through, which is rare these days.
