- Art Nouveau used lots of organic lines and shapes
- It challenged Victorian tastes with these organic forms and decorative features
- Social Reform
- Arts and crafts movement
- The Industrial Worker
- Mechanical Labour
- For the people, by the people
- Art Nouveau worked to create a better lifestyle for the craftsman and worker
- This contradicted itself as only a few people could make Art Nouveau. It was also expensive so the working man or woman could not afford it
- The world was changing, industry was changing society and man was being replaced my machine. It created a de-humanising effect
- Man was not made to be machine perfect. Doing so would remove what makes them human
- Man is not a machine
- Giving people back craftsmanship
- Art Nouveau took inspirations from nature
- Curved lines were very important. It was a huge shift from usual craft which traditionally used angular shapes
- Natural, organic shapes and curves
- These shapes influence some forms of typography
- Whiplash curves and symmetry
- They used contrasts between foreground and background to create distinctive layouts
- Use of borders to separate these two sections
- Women were often eroticised and used to advertise products
*Create a letter with Nouveau style whiplash curves. Take inspiration from nature
- Organic colours in landscape paintings
- Everything is influenced by nature
- It opposes the heavy gothic style of the Victorians which was very angular
- A response to industrialisation and standardisation of life
- Raising the imperfect quality of the craftsman
- Nature, femininity
- Function should dictate form
- Remove boundaries between art and craft
- Aubrey Beardsley
- Unifying media and mediums
- Japanese influences
- Removal of hierarchy in art
- Grid system and checkerboard patterns
- 'To every age its art, to art its freedom.'
- Each member of the Vienna Secession had a monogram, a symbol for their name
* Create my own
- Using publications to promote ideas and reach the masses beyond the exclusive group
