HD1 - 5 Hour Branding Task

Thank you to Alex Nicholson for the presentation


Yesterday I took part in a team project given by the Sharp Agency to brand a new entertainment complex that is being built in Huddersfield. We were put into teams and we quickly gelled and worked well together. We went through a process of brainstorming the ethos of the complex right through to designing the logo and opening poster. We then had to present our outcome to the director of Sharp. His comments were that we spent too long on the details of the logo rather than the idea as because of this we missed a strong idea within the logo we could have played on. I leant a lot about industry paced work and would love to do it again.